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Google trialing cost-per-action
Google is trialing cost-per-action adverts on publishers sites in the U.S. I’ve been expecting this for some time as a natural progression for Adwords/Adsense to move to a similar model to affiliates....
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Poor use of Google ads
Ever wondered what contextual means??? Here’s an article explaining why you should find out before adding Google Adsense to your website.
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Google says why it’s buying DoubleClick
In a post on the Google Blog, Google have spelled out why they are buying advertising network DoubleClick. In summary they say (and I quote): DoubleClick’s products and technology are complementary to...
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Adsense for gaming coming soon…
Reports are out that Google announced the coming Adsense implementation for the gaming world at the Casual Connect conference. This is really good news for game publishers as it means a new revenue...
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Adsense video units are go!
Google has announced the launch of their Adsense units for embedded videos. By embedding certain YouTube clips into your website you can now have advertising units displayed via Adsense. You can choose...
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Click fraud in paid search is rising
Click fraud, the bane of every marketer who deals with paid search, is currently sitting at around 16% of the clicks you may be receiving. The average rate is 16.2% and can be significantly higher on...
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Facebook news of the day
A few tidbits of insight from some of the webs best blogging reporters here today. As I’m busy I’m just going to link to them and let you read at your leisure: The Facebook Ad Backlash Begins – an...
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Facebook may end up carrying Google adverts
Part of Facebooks game plan seems to have been to create an illusion of openness while at the same time ensuring that their platform is actually closed to anyone who could tread on their toes in the...
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Googles Ad Review Center to give publishers more control
Techrunch carried a post the other day highlighting the way publishers have little control over what adverts Google Adsense puts on their websites, using an example of the U.S. baseball/steroid drama....
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The power of Google
Google’s power and influence in the online world has been demonstrated again today with the news that IncrediMail has had it’s Adsense deal with Google stopped abruptly. IncrediMail received a large...
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